Abstract
This master’s thesis is titled
“Strategic Communication – The Danish Armed Forces contribution to a Danish concept”
The thesis statement is
"With its point of reference in a critical analysis of NATO StratCom Policy and Concept, and subsequently an analysis of the conditions in the information environment surrounding a Danish force contribution, the thesis presents a recommendation on how the Danish Armed Forces are to operationalize a Danish StratCom concept.”
The aim is not to define the detailed aspects of StratCom itself, but to recommend an implementation concept of NATO StratCom into the Danish Armed Forces.
The thesis analyzes and defines NATO StratCom through an operational conceptual design and then qualifies the design with general empirical views in order to give the single lines priority. Stakeholders and the current state of StratCom affairs for a Danish force contribution are analyzed in order to refine the design.
The conclusion emphasizes the need for a two-pronged approach:
First and foremost, a comprehensive mindset approach to StratCom, not just for the armed forces, but also with implications for other departments of government involved in comprehensive operations abroad.
Secondly, a capacity based approach focussing on organisational needs to meet StratCom requirements.